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Module Highlights
Domain & Hosting Setup
How to register a domain and set up web hosting.
WordPress Introduction
Overview of WordPress and its core functionalities.
Posts vs. Pages
Understanding the difference between blog posts and static pages.
Menu & Widget Creation
Customizing site navigation and adding useful widgets.
Landing Pages vs. Normal Pages
Designing high-converting landing pages.
SMTP Setup
Configuring email functionality for WordPress.
Essential WordPress Features
Exploring the most frequently used options.
Backup Strategies
Learning how to secure and restore your website.
Security Best Practices
Implementing key security measures.
Login URL Modification
Enhancing website security by customizing the login URL.
Design Resources
Accessing tools and assets for a professional website design.
Evolution of Search Engines
Understanding how search engines started and evolved over time.
Search Engine Results Page (SERP)
Exploring different elements of SERPs and their impact on visibility.
What is SEO?
Introduction to SEO and its significance in digital marketing.
How Search Engines Work
Learning about crawling, indexing, and ranking algorithms.
Types of SEO
On-Page SEO
– Optimizing website content, meta tags, and structure for better rankings.
Off-Page SEO
– Building authority through backlinks and external signals.
Technical SEO
– Enhancing website speed, mobile-friendliness, and site architecture.
Local SEO
– Optimizing for location-based searches and Google My Business.
Google Search Console
Overview of the tool and its importance in SEO strategy.
Website Submission to Search Console
Step-by-step process to index your site effectively.
Keyword Research
Identifying high-value keywords for targeted traffic.
Backlink Creation
Understanding link-building strategies to improve domain authority.
1. Introduction to Social Media
Understanding the role of social media in digital marketing
Key benefits of social media marketing for businesses
Overview of major social media platforms
2. Facebook Marketing
Creating Content for Facebook & Social Media
– Importance of content in social media marketing
– Psychology of Social Sharing – Why people share content online
– Building Shareable Content – Strategies to increase engagement
– Essential tools for content creation
Facebook Marketing Essentials
– Understanding Facebook’s algorithm and how it impacts visibility
– Best practices for managing a Facebook page
– Key performance indicators (KPIs) for measuring success
– Using Facebook Insights for performance analysis
Facebook Business Manager & Advertising
– Overview of Facebook Business Manager and its features
– How Facebook advertising works
Facebook Ad Campaigns:
– Choosing the right ad objectives
– Understanding audience targeting options
3. Instagram & LinkedIn Marketing
Instagram Marketing
– Optimizing your Instagram business profile for brand visibility
– Developing a winning content strategy
– Best practices for engagement and follower growth
– Influencer Marketing – Leveraging influencers for brand promotion
– Tracking performance with Instagram analytics
– Running Instagram ad campaigns effectively
LinkedIn Marketing
– Personal branding strategies on LinkedIn
– Brand marketing through LinkedIn Company Pages
– Utilizing LinkedIn Advanced Search for networking
– Benefits of LinkedIn Premium
– Running targeted LinkedIn Ads
4. Twitter & Snapchat Marketing
Twitter Marketing
– Using Twitter for brand awareness and engagement
– Running effective Twitter ad campaigns
– Tracking performance with Twitter analytics
– Must-have Twitter marketing tools (Crowdfire, Tweriod, Hashtagify, etc.)
Snapchat Marketing
– Utilizing Snapchat for business growth
– Strategies for building a loyal following
– Driving engagement through creative content
– Analyzing performance with Snapchat analytics
5. Pinterest Marketing & Digital Strategy
Pinterest Marketing
– Using Pinterest for business growth
– Best practices for creating engaging pins
– Leveraging Rich Pins for better engagement
– Tracking performance with Pinterest analytics
Creating a Successful Social Media Strategy
– 10-Step Framework for a winning social media strategy
– Developing platform-specific content
– Generating content ideas & building a content calendar
– Effective content distribution strategies
– Measuring & evaluating campaign success
6. Social Media Management Tools
Hootsuite – Social media scheduling & management
Buffer – Content planning & publishing
TweetDeck – Twitter monitoring & engagement
Sprout Social – Analytics & reporting
Introduction to Analytics
Understanding the role of analytics in digital marketing and decision-making.What is Analysis?
Exploring the concept of data analysis and its impact on business growth.Is Analysis Worth the Effort?
Assessing the importance of data-driven decision-making.Business-Specific Insights
How analytics benefits businesses of different sizes.For Small Businesses
Using analytics to improve marketing strategies and customer engagement.For Medium & Large-Scale Businesses
Leveraging analytics for scalability, automation, and efficiency.Analysis vs. Intuition
Comparing data-driven decision-making with intuition-based strategies.Web & Digital Analytics
Google Analytics Overview
Introduction to Google Analytics and its key features.Getting Started with Google Analytics
Setting up and navigating Google Analytics.How Google Analytics Works?
Understanding the mechanics of tracking and reporting.Accounts, Profiles, and User Navigation
Structuring Google Analytics for effective data management.Key Metrics & Reports
Essential metrics for measuring website performance.Basic Metrics Overview
Understanding metrics like bounce rate, session duration, and user behavior.Understanding Traffic Sources
Direct, Referring, & Search Traffic
Analyzing different types of website traffic and their sources.Campaign Tracking
Measuring campaign success through Google Analytics.AdWords & AdSense Performance
Tracking paid advertising performance through Google Analytics.Content Performance Analysis
Pages & Landing Pages
Assessing page performance and optimizing landing pages.Event Tracking & AdSense Integration
Using event tracking to measure user interactions.Site Search Insights
Understanding user behavior through site search data.User & Visitor Insights
Analyzing Unique Visitors
Understanding visitor demographics and user behavior.Geographic & Language Data
Identifying where your audience is located and their preferred languages.Technical Reports & Benchmarking
Analyzing device usage, browser preferences, and site performance.Social Media Analytics
Facebook Insights
Tracking engagement and performance on Facebook.Twitter & YouTube Analytics
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