Learn about the fundamentals of digital marketing, including SEO, social media, email marketing, content strategy, and analytics. This module provides a comprehensive overview of core digital channels and tools, equipping students with the foundational knowledge to plan, execute, and measure basic online marketing campaigns effectively.

Learn about building and managing a brand in the digital space, focusing on brand identity, voice, positioning, and consistency across platforms. This course explores how to create a strong online presence, engage audiences authentically, and align branding strategies with business goals in a competitive digital landscape.

Learn about search engine optimization (SEO) techniques, including keyword research, on-page and off-page SEO, technical SEO, and link-building strategies. This course emphasizes how to improve website visibility, drive organic traffic, and analyze SEO performance using tools like Google Search Console and SEMrush to support long-term digital marketing success.

Learn about creating and executing effective social media strategies across platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). The course covers content planning, audience engagement, paid campaigns, influencer collaborations, and analytics, helping students leverage social media to build brand awareness, drive traffic, and foster customer loyalty.

Learn about creating, managing, and optimizing paid advertising campaigns using Google Ads. The course covers search, display, video, and shopping ads, along with keyword bidding, ad copywriting, audience targeting, and performance tracking. Students gain hands-on experience in driving traffic, leads, and conversions through strategic ad placements.

Learn about tracking and analyzing website performance using Google Analytics and implementing tags through Google Tag Manager. This course covers setting up tracking codes, creating custom events, interpreting key metrics, and building insightful reports to optimize marketing strategies and improve user experience through data-driven decision-making.

Learn about monetization and direct marketing strategies including affiliate marketing, Google AdSense, email campaigns, and SMS outreach. The course covers platform setup, campaign creation, audience segmentation, compliance, and performance tracking to help students drive conversions, build customer relationships, and generate revenue through cost-effective digital channels.

Learn about advanced SEO techniques enhanced by artificial intelligence, including AI-driven keyword research, content optimization, predictive analytics, and automation tools. This course explores how AI is transforming search algorithms and SEO strategies, empowering students to stay ahead in a rapidly evolving digital landscape with cutting-edge optimization skills.

Learn about data-driven marketing strategies focused on measurable results such as clicks, leads, and conversions. This course covers paid media planning, campaign optimization, A/B testing, conversion tracking, and ROI analysis, equipping students to design and manage high-impact marketing campaigns that maximize performance across digital channels.

Learn about applying their skills through real-time projects, earning industry-recognized certifications, and preparing for job opportunities. This module includes mock interviews, resume writing guidance, and portfolio development, helping students confidently present their expertise and stand out in competitive digital marketing roles.